Ad for Andrew Yang’s Vision of America was approved and is running again. If you missed update #2, you can see it here.
I have some good news and some bad news.
All of the metrics from the ad are looking good.
Impressions per $10 spent is up to 54.000, and will likely increase to at least 75.000 over the coming days. (This number was 20.200 for the first ad campaign, pre video edit)
Earned views are up 200%. From 1.5% to 4.5%.
This is the number of people who decide to watch other videos on the channel, within 7 days, after seeing the ad. (Since the ad has only been running for 2, the number will likely go up)
Combined with a lower cost, this number is actually 790% higher per dollar spent. (compared to first version, pre edit)
View rate has remained steady at 1.45% (compared to 1.44%).
This is the number of people who click on the video when shown an impression. (Important to note that I don’t run ads that people will be forced to watch, or will auto-play, which would skew the numbers)
I had personally hoped that this number would drop, to increase the amount of “free billboard ads”.
Cost-per-view is down to almost a third of the cost, from $0.034 to $0.013, and expected to go down to $0.0065.
This doesn’t just affect the number of actual views – it also increases the number of impressions per dollar, by the same percentage.
This is due to the change in marketing strategy discussed in update #2.
After the video was edited, there has been no new support.
0 donations have been made to the ad campaign, compared to 11 following the first version (in the same amount of time), and 0 new Patrons compared to 7.
This unfortunately means that the campaign won’t get to run very long, despite the good metrics.
|Thumbnail impressions||Video views|
These results were achieved in 86 days, with the help of 37 people who contributed $550
Status: Not running
Last update: Oct. 3